Based on the truth, search engine optimization is very complicated and time-consuming. And sometimes, you do not even know whether it is helping your business or not. It takes a lot of time to optimize it & sometimes it seems that building backlinks is a time waste & in some cases, this is true also. If people are looking for companies online like yours, you have to make your website visible on Google and other search engines. You can make your website come on search engines with the help of SEO.
As new algorithms come, the SEO techniques also change. Let us know about some different SEO techniques in this article. That will help your business in high return of investment.
Use Long-Tail Keywords in Blog Posts: You should use primary keywords on the pages of your website. But in blogs use long-tail keywords. As the name suggests: long-tail keywords are longer than the primary keywords & they help target the particular niche.
To know which long-tail keywords you should use that will help in targeting your niche, you can research questioning-answering platforms. See what kind of questions people are asking & by keeping them in mind, you can answer those questions in your blog.
Long-tail keywords not only help with Google rankings, but long blogs also benefit. You must have seen blogs of 2000 words and somewhere of around 5000-6000 words. Because the longer the blog, the more keywords you can use that helps Google indexing. It helps in increasing website traffic & chances to come on the top of search engines.
Identify Errors through Google Search Console: When it comes to website ranking or traffic, most of our focus is usually on whether the content is good, the keywords are right or building backlinks. But the technicality of the website is equally important. And Google Search Console can help you in finding technical issues.
Google Search Console tells you about the errors of your website, knowing that you can ask your website developer to fix them. That’s why you should keep checking Google Search Console regularly to know whether your website is mobile-friendly or not, what is the speed of your website. All the pages of your website are being indexed or not, your website is secure & Google has not penalized your website.
These are all technical problems that can come in your website & it needs attention. If you do not know about them, then how will you ask the website developer to fix them? So keep on using the GSC or Google Webmaster tool.
Create Quality Back links: Linking your website to another website is still an important ranking factor in Google’s search algorithm. You need to pay attention that the link of your website should not be on any other website whose spam score is high. Before doing backlinks, make sure your web pages have the right kind of Title, Description & Keywords. It helps in improving your website ranking that will directly increase website traffic.
Guest Blogging will help: Guest Blogging is a useful SEO technique that you can use for High ROI. You can use the Google search string to search for websites that provide guest posts. For Instance, you can use:
- “keyword” + “guest post”
- “keyword” + “write for us”
- intitle: guest post guidelines
- intitle: guest blog guidelines
- “keyword” + “This post was written by”
- Google Blog Search
As soon as you get a good website related to your niche and whose traffic is good, you can contact them and get your article posted on their website. Just make sure that website is not spammy. You can put the link of your website on the article in the top part or end of it before posting the article on their website.
Write Video Text: If you do video content, then note that you must transcribe it that Google does not crawl the video content but does the text. The more you transcribe, the more the search engine will be able to crawl it & your ranking will also be better. Transcribe video can help in improving SEO. But when you convert the video content into a blog post, this will be a cherry on the cake.
Optimize Images: Google can’t crawl videos, but it can crawl images. As you know, even if you do a Google image search. If you want to improve your ranking & want to come in the Google searches then note that you must enter alt tags description tags. Also, name your images a proper name. If you use the right keywords on the web page where you are going to put the image, then it has more chances to come in the searches of Google.
You have to keep in mind that the size of your image should not be more. Because it can occupy more space in the web directory, it will also affect the page speed.
Do Performance Test: Now you have seen many of the factors, now it’s your turn to check the performance test of the website. Performance test does not just mean loading but testing the website on different connections and different devices. The study says most users use mobile devices to search for anything. So they don’t need to be using high-speed internet, it may also happen that they have 2G or 3G internet speed on android phones.
Google calculates your website speed by taking the average of the speed of all the users. So note that you give a good experience to the user & to do this, you have to do the testing according to mobile, desktop and laptop with your web developer. Good page speed will help you in getting a higher ranking.
Conclusion: Above, we have discussed different techniques you can use for SEO for high ROI (return on investment). In order to get traffic or improve the ranking of your website use the above techniques that will surely help you. If you use these techniques wisely, it will help you in conversions and people will get more engaged to your website.
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